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Four key dimensions of holistic marketing are woven throughout the text internal marketingensuring everyone in the organization embraces appropriate marketing principles, especially senior management integrated marketingensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. He is the author and coauthor of sixteen books, including marketing management, marketing of nations and kotler on marketing. Buy marketing management book online at low prices in india. He received his masters degree at the university of chicago and. Mar 28, 2012 marketing management by philip kotler 1 1. Philip kotler born may 27, 1931 is an american marketing author, consultant, and professor.
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